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Welcome to the Enrichment Center!

The Enrichment Center was officially opened on May 18, 2024 in Västerås. Primarily with a digital presence, we reach dog owners all over Sweden with our business, which is completely dedicated to enrichment for dogs, their welfare and well-being.

What is enrichment?
Enrichment is about satisfying the dog's natural behaviors and emotions and allowing it to release its stress. We humans limit what the dog can and is allowed to do and we then need to supplement what the dog is missing out on. The dog needs environments that are adapted to the dog's needs. Through hunting games, foraging, movement and experiences, we can satisfy what the dog needs. This increases the dog's well-being, reduces stress and problem behaviors.

Our philosophy
Our philosophy is simple but powerful: all dogs should feel as good as they can! Dogs need more than just food in a bowl and walks. They need to be able to express their natural behavioral needs and emotional well-being to truly thrive.

Our expertise
The business is run by Ann-Sofie Englund, who specializes in enrichment for dogs and is one of the few enrichment consultants in Sweden with extended expertise. Ann-Sofie is also a trained dog instructor, dog behavior investigator, dog trainer and doggy daycare manager, with extensive experience in many different industries, primarily in IT.

What makes us unique?
Unlike traditional dog training, we work to satisfy the dog's natural needs and emotions. In enrichment, everything is voluntary for the dog and it should be without rewards and praise. This creates a harmonious and happy dog ​​that feels better both physically and mentally.

Our services
The Enrichment Center offers:
• Specialized enrichment courses and online webinars
• Expert advice on how dog owners can enrich their dogs' everyday lives
• Online store with products specialized for enrichment and 100% natural chewing products without additives and chemicals
• Amusement park with a focus on the dog's emotions and experiences
• Target group is both private individuals and professionals in the dog industry

Our vision
Making enrichment easily accessible to all dog owners to make as many dogs feel as good as they can! Plans to expand the range and reach throughout the Nordic region.

Together we can increase dogs' welfare and make both your and your dog's lives the best!

/ Ann-Sofie, Enrichment Centre